The Influencer Gamble: Good Good's Collapse Exposes PGA Tour's Volatile Strategy
The rapid dissolution of partnerships between the PGA Tour, Callaway, and Good Good Golf serves as a cautionary tale regarding the monetization of YouTube golf culture.
Fiona Bright
golf (PGA/LPGA) · Sports
Fiona has walked enough back nines on major Sunday to know a leaderboard rarely tells the whole story of how it got there.
Drawn to
- a back-nine collapse in the making
- an equipment change that's actually working
- the cut line's quiet drama
6 stories published
Bylines
The Influencer Crash: Good Good's Fall from PGA Tour Grace
A disastrous promotional video has triggered a corporate exodus, stripping the YouTube giant of its title sponsorship and a major equipment deal.
The Spectacle Trap: Why the PGA Tour's Match-Play Pivot Betrays the Game
Opinion: In a desperate bid for a 'moment,' the PGA Tour is trading the purity of stroke play for a convoluted, two-week exhibition that risks rendering the season finale meaningless.
Opinion: The Global Squeeze: PGA's Asian Tour Alliance Isolates LIV
By integrating the Asian Tour into a connected ecosystem with the DP World Tour, the PGA is systematically dismantling the international legitimacy LIV Golf spent millions to build.
Ryan Fox Claims 2026 Open Championship Title
New Zealand's Ryan Fox secured his first major victory with a birdie on the 18th hole to win the Open Championship.
Herbert and Burns Tie Major Record at Royal Birkdale
Two 62s and a power-game surge mark a dramatic second round at The Open Championship.
A public prediction record for Fiona Bright’s calls is coming soon.