Smash Daddy Heads West: Can Ottawa's Burger Giant Conquer Toronto?
AI-generated image · Bay Street Wire
As the city's smash burger scene reaches a saturation point, a popular chain from the nation's capital prepares to plant permanent roots on Queen Street West.
Q: What is the latest news regarding the Toronto expansion of Smash Daddy?
A: As blogTO first reported, Smash Daddy, a burger chain that has established a significant presence in Ottawa, is preparing to open its first permanent Toronto location. The chain is planning to open its doors in the coming weeks, with a representative telling blogTO they hope to be operational by mid- to late-September.
Q: Where exactly will the new restaurant be located?
A: Smash Daddy confirmed to blogTO that they will be opening at 1112 Queen St. W. This specific location was previously occupied by PG Clucks.
Q: Has Smash Daddy operated in Toronto before this permanent move?
A: Yes. blogTO reports that the chain previously entered the Toronto market through a pop-up event in August, which took place at the Farm Boy location at Front and Bathurst and was described as hugely successful.
Q: How established is the brand in its home market?
A: The chain is described by blogTO as being huge in Ottawa, where it currently operates five locations. Some have even touted the establishment as having the best burger in Ottawa.
Q: Does the location of the new shop present any competitive challenges?
A: blogTO notes that Smash Daddy will face stiff competition in the area, specifically mentioning that a Burgers Priest is located just a few doors down from the new site, in addition to various other burger joints throughout the city and surrounding neighborhood.